That was the week that was

And how the Great Cornish Food Store will continue to reach its customers

It’s been a somewhat surreal and crazy week here at the Great Cornish Food Store since schools closed and social distancing was introduced, followed by an effective lockdown on Monday evening for all but essential needs. And in that time, we’ve had to rapidly review our business model. 

Initially, we were determined to keep the store open to walk-in shoppers on reduced opening hours but what’s become apparent very quickly is that you’re all doing really well at what’s been asked of you – you’re staying at home. This is, of course, very necessary to defeat the Coronavirus but it’s not too great for our particular retail business model!

New Services

So last weekend, we made the first tentative steps to launch a home delivery and order collection service.  Of course, we don’t offer online sales through our website and we’ve only one van for delivery so initially we had to be a little cautious in our approach to make sure we can cope. Added to that, we weren’t sure what demand would be like either.

We began with a basic order form and lengthy telephone calls on a dedicated order number. Since Tuesday, the order form became a little more sophisticated and available to download from our website, and the calls got shorter in length but greater in volume!

On Wednesday, we added our Deli Counter daily specials on line, and across our social media channels, and on Friday we took the decision to switch wholeheartedly (but only whilst the coronavirus is with us) to an Order Collection and Home Delivery service only.  This is where the demand now is, and it makes sense in terms of efficiencies to dedicate our resources in this way. Yesterday was the last day, for a little while, that our store’s doors were open for people to browse our delicious Cornish produce.

And tomorrow, (30th March), we start a new week with the new business model and, inevitably, a few more challenges.  

New order forms are now available online to determine those orders for collection from the store and those that are to be home delivered (the difference being we can include frozen items with order collections for example, and orders for collection can be processed a little faster). Delivery days are likely to determined by where you live (and limited to within 10 miles or so of the store). We’re still working on this, although TR1 addresses could be reached daily. Payments will need to be by card over the telephone and prior to collection or delivery, and we’ll be observing strict social distancing protocols, especially for those self isolating, to keep everyone safe.

Choose Order Collection if you can

We’re also urging customers to opt for Order Collection rather than a Home Delivery. We only have one van for deliveries and every day last week, the number of isolated, housebound and vulnerable people who called the store to make an order grew significantly. We feel it our duty to prioritise them for home deliveries.

We’ve always felt a strong sense of involvement in the Cornish community – our loyal customers, our fantastic suppliers across Cornwall and, of course, our amazing team who work so hard at the store. We’re determined to keep the business going through these very challenging times for the benefit of all of them, and with your help and support, we will.

Keep in touch

And finally, keep an eye on our social channels: every day, we’ll update our news on Facebook (Great Cornish Food), Instagram (Great Cornish Food) and Twitter (Love Cornish Food). We’ll be letting you know about any tweaks to our delivery and collection services, about our yummy chef-made ready meals and about the all round loveliness of our products, suppliers, and our fantastic hard-working team.

Keep safe, and our heartfelt thanks for your ongoing support. 

Look online for all the details of our Order Collection and Home Delivery services and to download the order forms. www.greatcornishfood.co.uk/home-delivery 
The order hotline is 01872 306063. Open Monday to Saturday 8am – 4pm. You can leave a message outside of these hours.

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